Reach the Blind and Visually Impaired Market by Advertising with GWConnect
Jun-20-2012Do you need to reach the blind or visually impaired marketplace, but don't know how? Does your organization have important information to share with people who are blind or visually impaired? Are you looking for a cost effective method to market to the blind and visually impaired community? If you answered "yes" to any of these questions, GW Micro has the solution for you!
GWConnect is a product that is free for anyone to use, but was specifically designed for the blind and visually impaired community. GWConnect is a product that makes Skype™ completely accessible to a blind user running a screen reader. When GWConnect is running, users will hear an advertisement every thirty minutes.
Users truly enjoy this application that is plugged into Skype because, unlike the official Skype client, GWConnect's interface will not dramatically change from version to version. When users learn how to use GWConnect today, they can be confident that their knowledge will continue to apply in the future as new versions are released.
The accessibility and usability of GWConnect has drawn thousands of people who are blind and visually impaired to solely rely on it for access to Skype. Since December 2011, GWConnect has been downloaded over 22,000 times! Ads have received more than half a million hits during this time, and advertisers are finding this to be a successful avenue to reach out to their target market. Many times, significant travel expenses are incurred when trying to reach the blind and visually impaired community. The reason for these high travel costs associated with reaching this market segment is because conventions designed specifically for people who are blind or visually impaired have traditionally provided a method to reach the most people at one time. While these conventions are a great way to reach this market, they can also be very costly. GWConnect now provides a cost-effective solution to reach your target market without a large investment.
You can choose to only advertise to English speaking users or include customers from any of the other 11 languages that are currently supported by GWConnect. GWConnect provides you with an opportunity to reach out to a national audience as well as the global marketplace.
GWConnect allows you to spread the word about your organization and helps the blind and visually impaired community at the same time. GWConnect is supported by advertisers like you, and it is what keeps the cost of the program free. So, you are not just helping your organization, but you are also helping people who are blind and visually impaired have access to their friends and family by allowing them to continue to use GWConnect for free. This is a rare win-win opportunity.
To get a custom price quote and for more details, please go to http://www.gwmicro.com/Advertising/. You may also call the GW Micro Sales Department at (260) 489-3671.
Return to Latest News
